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1 consumer device
бытовой прибор
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[Я.Н.Лугинский, М.С.Фези-Жилинская, Ю.С.Кабиров. Англо-русский словарь по электротехнике и электроэнергетике, Москва, 1999 г.]Тематики
- электротехника, основные понятия
EN
Англо-русский словарь нормативно-технической терминологии > consumer device
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2 consumer device
бытовой прибор, бытовое устройствонапример, consumer devices tend to run on less powerful hardware - существует тенденция применять в бытовых приборах менее мощное аппаратное обеспечениесм. тж. consumer electronicsАнгло-русский толковый словарь терминов и сокращений по ВТ, Интернету и программированию. > consumer device
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3 consumer device
1) Техника: бытовой прибор2) Вычислительная техника: бытовое устройство -
4 consumer device
The New English-Russian Dictionary of Radio-electronics > consumer device
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5 consumer device
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6 device
1) прибор; устройство; установка2) компонент; элемент4) фигура речи5) девиз; лозунг•- λ-device- λ-shaped negative-resistance device
- absolute pointing device
- absolute value device
- accumulation-mode charge-coupled device
- acoustic correlation device
- acoustic delay device
- acoustic imaging device
- acoustic-surface-wave device
- acoustic-surface-wave interaction charge-coupled device
- acoustic-volume-wave device
- acoustic-wave device
- acoustooptic device
- acoustoresistive device
- active device
- active medium propagation device
- adaptive device
- add-on device
- all-junction device
- aluminum-gate MOS device
- amorphous semiconductor memory device
- amorphous semiconductor switching device
- analog device
- answer device
- antihunt device
- anti-inrush device
- antijamming device
- anti-pumping device
- antisidetone device
- antistatic device
- antistrike device
- AO device
- arc-control device
- array device
- attached device
- attention device
- audible signal device
- audio device
- audio-response device
- augmentative device
- autocorrelation device
- automatic holding device
- automatic-alarm-signal keying device
- avalanche device
- avalanche-effect device
- backup device
- band-compression device
- beam-expanding device
- beam-lead device
- beam-manipulating device
- beam-narrowing device
- beam-transforming device
- bidirectional device
- bipolar device
- bistable device
- bistable optical device
- block device
- BlueTooth device
- bogey electron device
- bubble device
- bubble domain device
- bubble lattice storage device
- bubble memory device
- bucket-brigade charge-coupled device
- bucket-brigade device
- built-in pointing device
- bulk channel charge-coupled device
- bulk-acoustic-wave device
- bulk-charge-coupled device
- bulk-effect device
- bulk-property device
- bulk-type acoustooptic device
- bunching device
- buried channel charge-coupled device
- burst device
- bus-powered device
- callback port protection device
- calling device
- carrier-operated antinoise device
- cascade charge-coupled device
- cascaded thermoelectric device
- center-bonded device
- CFAR device
- character device
- charge-control device
- charge-coupled device
- charge-coupled imaging device
- charge-coupled line imaging device
- charge-coupled storage device
- charge-injection device
- charge-injection imaging device
- charge-transfer device
- charge-trapping device
- chip device
- chip-and-wire device
- clip-on pointing device
- clustered devices
- CMOS device
- coder device
- coherent electroluminescence device
- color imaging device
- COM device
- complex programmable logic device
- compound device
- computer output microfilm device
- conductively connected charge-coupled device
- constant false-alarm ratio device
- consumer device
- contiguous-disk bubble domain device
- controlled avalanche device
- controlled-surface device
- correlation device
- countermeasure devices
- coupling device
- cross-correlation device
- cross-field device
- cryogenic device
- current-access magnetic bubble device
- current-controlled device
- current-controlled differential-negative-resistance device
- current-controlled DNR device
- current-mode logic device
- current-operated device
- custom device
- data entry device
- data preparation device
- data recording device
- deception devices
- decision-making device
- decoding device
- dedicated device
- deformable-mirror device
- DEFT device
- delay device
- dense device
- depletion-mode device
- detecting device
- DI device
- dielectric isolation device
- diffused device
- digit delay device
- digital device
- digital micromirror device
- diode-array imaging device
- direct electronic Fourier transform device
- direct-access storage device
- direct-view device
- direct-viewing device
- discrete device
- disk device
- display device
- distributed diode device
- distributed interaction device
- division device
- D-MOS device
- domain propagation device
- domain-tip device
- double-negative-resistance-device
- double-quantum stimulated-emission device
- dynamically configurable device
- eavesdropping device
- E-beam fabricated device
- EBS device
- edge-bonded device
- EL device
- elastooptic device
- electrically programmable logic device
- electroluminescence device
- electromagnetic device
- electron device
- electron-beam semiconductor device
- electronic device
- electronic imaging device
- electron-optical device
- electrooptical device
- elementary MOS device
- embedded device
- encoding device
- end device
- energy conversion device
- enhancement-mode device
- epiplanar device
- epitaxial-device
- error-sensing device
- exchange-coupled thin-film memory device
- external control device
- false-echo devices
- Faraday-rotation device
- fast-discharge device
- ferrite device
- ferroelectric device
- FET device
- fiber-laser device
- field-access memory device
- field-effect device
- field-effect transistor device
- field-emission device
- field-programmable interconnect device
- file device
- file-protection device
- fixed tap-weight bucket-brigade device
- floating-gate device
- fluidic-device
- follow-up device
- four-layer device
- four-terminal device
- Frame Relay access device
- free-electron device
- freestanding pointing device
- FS device
- full-speed device
- functional device
- galvanomagnetic device
- galvanomagnetic semiconductor device
- gate-array device
- graphic input device
- graphic output device
- gripping device
- groove locating device
- guided-wave acoustooptic device
- guided-wave AO Bragg device
- Gunn device
- Gunn-effect device
- gyromagnetic device
- Hall device
- Hall-effect device
- harbor echo ranging and listening device
- head-cleaning device
- heteroepitaxial device
- heterojunction device
- high-technology device
- high-threshold device
- homing device
- hot-electron device
- human interface device
- hybrid ferromagnet-semiconductor device
- hybrid integrated-circuit device
- hybrid-type device
- I/O device
- identification device
- image-storage device
- imaging device
- implanted device
- incidental radiation device
- industrial data collection device
- infrared charge-coupled device
- input device
- input-output device
- insulated-gate device
- integrated electron device
- integrated injection device
- integrated optic device
- integrating device
- interface device
- interlocking device
- ion-implantation device
- ion-implanted bubble device
- ion-injection electrostatic plasma confinement device
- jelly-bean device
- Josephson device
- Josephson-effect device
- junction device
- junction-gate device
- keying device
- known-good device
- large-area p-n junction device
- laser annealing device
- laser device
- laser welding device
- laser-beam machining device
- leaded device
- leadless device
- left ventricular assist device
- light-detecting device
- light-emitting device
- linear beam device
- linear imaging device
- locked dynamically configurable device
- logic device
- long-channel device
- low-speed device
- low-threshold device
- LS device
- magnetic bubble device
- magnetic detecting device
- magnetic device
- magnetic flux quantum device
- magnetic tunnel junction memory device
- magnetic-wave device
- magnetoelastic-wave device
- magnetoelectronic device
- magnetooptic bubble-domain device
- magnetostatic-wave device
- magnetostrictive device
- magnetotunneling device
- majority-carrier device
- make-and-break device
- manipulating device
- marginal device
- maser device
- matching device
- measurement device
- mechanical switching device
- memory device
- MEMS device
- MEMS-based device
- metal-gate device
- metal-insulator-metal device
- metal-insulator-piezoelectric semiconductor device
- metal-oxide-silicon device
- metal-semiconductor device
- microcomputer device
- microdiscrete device
- microelectromechanical system device
- microelectromechanical system-based device
- microelectronic device
- microfluidic device
- MIDI device
- minority-carrier device
- MIPS device
- MIS device
- MNOS device
- molecule-sized device
- MOS color imaging device
- MOS device
- MOS memory device
- MSW device
- M-type device
- multiaperture device
- multijunction device
- multilayered memory device
- multilevel storage device
- multiple-tap bucket-brigade device
- multiple-unit semiconductor device
- multiport device
- multistable device
- multiterminal device
- n-channel device
- negation device
- negative-resistance device
- night viewing device
- n-n heterojunction device
- noise-rejection device
- nonburst device
- noninverting parametric device
- nonreciprocal field-displacement device
- n-p-n device
- n-terminal device
- one-port device
- open-collector device
- optically coupled device
- optically pumped device
- optoelectronic device
- O-type device
- output device
- overlay device
- oxide-passivated device
- P&P device
- parallel device
- parametric device
- passivated device
- passive device
- pattern recognition device
- p-channel device
- p-channel MOS device
- periodic permanent magnet focusing device
- persistent current device
- persistent-image device
- personal communication device
- photoconducting device
- photoelectric device
- photoemissive device
- photosensitive device
- photovoltaic device
- picking device
- piezoelectric device
- piezomagnetic device
- planar device
- planar-doped barrier device
- plasma device
- plasma-coupled semiconductor device
- plotting device
- plug-and-play device
- plug-in device
- PMOS device
- p-n junction device
- PnP device
- p-n-p device
- p-n-p-n device
- point-contact superconducting device
- pointing device
- polysilicon charge-coupled device
- port protection device
- p-p heterojunction device
- PPM focusing device
- programmable device
- programmable logic device
- protective device
- punch-through device
- pyroelectric thermal imaging device
- quantum-dot resonant tunneling device
- quasioptical device
- quenched domain mode device
- radiation-measuring device
- random-access device
- rapid single flux quantum device
- readout device
- reciprocal device
- recognition device
- rectifying device
- regulating device
- relative pointing device
- restricted radiation device
- reverberation device
- ringing device
- robot control device
- rotating-field bubble device
- rotating-field bubble domain device
- RSFQ device
- safety device
- SAW device
- Schottky barrier semiconductor device
- Schottky device
- Schottky-barrier-gate Gunn-effect digital device
- SCSI device
- security device
- self-powered device
- self-reacting device
- self-synchronous device
- semiconductor device
- semiconductor switching device
- semiconductor-magnetic device
- sensing device
- serial device
- shallow-base device
- short-channel device
- short-circuit-stable device
- silicon imaging device
- silicon-gate MOS memory device
- silicon-on-insulating substrate device
- single-junction device
- single-tap bucket-brigade device
- single-unit semiconductor device
- slot device
- snap-on pointing device
- solid-state device
- SOS device
- sound-absorbing device
- spark-quenching device
- speech recognition device
- spin-wave device
- square-law device
- starting device
- static discharge device
- storage device
- storage display device
- storage-charge device
- stream device
- stream-oriented device
- stroke input device
- superconducting device
- superconducting quantum device
- superconducting quantum interference device
- surface acoustic-wave device
- surface charge-transfer device
- surface mount device
- surface-controlled device
- switching device
- symbolic device
- tape device
- tape-moving device
- TE device
- tensoelectric device
- terminal device
- thermoelectric cooling device
- thermoelectric device
- thermoelectric heating device
- thick-film device
- thin-film device
- Tokamak device
- transferred-electron device
- transferred-electron microwave device
- transit-time device
- traveling magnetic domain memory device
- traveling-wave Gunn effect device
- trip-free mechanical switching device
- tse device
- tube device
- tunnel device
- tunnel emission device
- twisted nematic device
- two-junction bipolar device
- two-port device
- two-terminal device
- ULA device
- uncommitted logic array device
- unidirectional device
- unilateral device
- unpacked device
- vacuum tunnel device
- variable grating mode device
- variable inductance cryogenic device
- vertical junction device
- VGM device
- V-groove MOS device
- virtual device
- visual signal device
- VMOS device
- V-MOS device
- voice-operated device
- voice-operated gain-adjusting device
- voltage-controlled device
- voltage-controlled differential-negative-resistance device
- voltage-controlled DNR device
- voltage-operated device
- wafer printing device
- wireless device
- X-ray detecting device
- YIG deviceThe New English-Russian Dictionary of Radio-electronics > device
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7 consumer electronics
= CEширокий класс электронных устройств, включающий в себя калькуляторы (calculator), телевизоры, видеомагнитофоны, радиоприёмники, карманные и домашние ПК, сотовые телефоны (cell phone), пейджеры, цифровые камеры (digital camera), смартфоны, игровые приставки и т. д.Syn:Англо-русский толковый словарь терминов и сокращений по ВТ, Интернету и программированию. > consumer electronics
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8 consumer electronics device
Вычислительная техника: устройство потребительской электроники, электронное потребительское устройствоУниверсальный англо-русский словарь > consumer electronics device
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9 consumer electronics device
устройство потребительской электроники; электронное потребительское устройствоEnglish-Russian information technology > consumer electronics device
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10 electric consumer
потребитель электрической энергии
Юридическое или физическое лицо, осуществляющее пользование электрической энергией (мощностью).
[ ГОСТ 13109-97]
потребитель электрической энергии
Потребителем электрической энергии называется предприятие, организация, квартира, у которых приемники электрической энергии присоединены к электрической сети и используют электрическую энергию.
[РД 34.20.185-94]
потребитель (абонент) электрической энергии
Юридическое лицо, осуществляющее пользование электрической энергией (мощностью).
[Министерство топлива и энергетики РФ. Правила учета электрической энергии]
потребитель электрической энергии
Предприятие, организация, территориально обособленный цех, строительная площадка, квартира, у которых приемники электрической энергии присоединены к электрической сети и используют электрическую энергию.
[ ГОСТ 19431-84]EN
consumer
a user of electricity provided by an electricity supply system, generally a distribution system
[IEV ref 604-01-03]
consumer
customer
the party who receives electricity from the supply or distribution undertaking
[IEV ref 691-01-04]FR
usager
consommateur
utilisateur d'une installation consommant de l'énergie électrique provenant d'un réseau, généralement de distribution
[IEV ref 604-01-03]
client
partie qui reçoit de l'électricité d'un fournisseur
[IEV ref 691-01-04]Обеспечение бесперебойного снабжения потребителей электроэнергией надлежащего качества
[СН 174-75]
1.5.2. Расчетным учетом электроэнергии называется учет выработанной, а также отпущенной потребителям электроэнергии для денежного расчета за нее.
Счетчики, устанавливаемые для расчетного учета, называются расчетными счетчиками.
[ПУЭ]Тематики
Синонимы
Сопутствующие термины
- потребители, являющиеся виновниками ухудшения качества электроэнергии
EN
- consumer
- customer
- electric consumer
- electrical customer
- load customer
- power consumer
- user of electric power
DE
FR
приемник электрической энергии
Устройство, в котором происходит преобразование электрической энергии в другой вид энергии для ее использования.
[ ГОСТ 19431-84]
приемник электрической энергии
электроприемник
Аппарат, агрегат и др., предназначенный для преобразования электрической энергии в другой вид энергии.
[ПУЭ]Параллельные тексты EN-RU Electrical infrastructure optimisation must form the subject of an in-depth study, which requires a good knowledge of the receivers that are to be installed.
[Legrand]Оптимизация электрической инфраструктуры должна стать предметом глубокого изучения, что в свою очередь требует хорошего знания характеристик устанавливаемых электроприемников.
[Перевод Интент]Uninterruptible power supply (UPS)
An Electronic device connected between the Utility Power and electric consumers, comprising...
[ http://www.upsonnet.com/UPS-Glossary/]Источник бесперебойного питания (ИБП) - электронное устройство, которое включают между питающей сетью и приемниками электрической энергии, состоящее...
[Перевод Интетн]Тематики
- электротехника, основные понятия
Синонимы
Сопутствующие термины
- бытовой ЭП
- однофазный ЭП
- промышленный ЭП
- трехфазный ЭП
- ЭП переменного (постоянного) тока
- ЭП, чувствительный к изменениям показателей качества электроэнергии
EN
DE
Англо-русский словарь нормативно-технической терминологии > electric consumer
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11 CD-ROM
1) Общая лексика: КД-ПЗУ2) Компьютерная техника: ПЗУ на компакт-дисках, ПЗУ на компакт-диске4) Шутливое выражение: Consumer Device, Rendered Obsolete in Months5) Музыка: сидиром6) Оптика: compact disc read-only memory7) Телекоммуникации: CD-дисковод, Compact Disc-Read Only Memory, дисковод для чтения компакт-дисков8) Сокращение: Compact Disc - Read Only Memory, Compact Disk-Read Only Memory, compact-disk read only memory9) Вычислительная техника: компакт-диск постоянной памяти, компакт-диск, доступный только для чтения, Compact Disk - Read Only Memory (CD, ROM), Compact Disk Read-Only Memory (Space)10) Связь: CD-Read Only Memory11) Бытовая техника: компьютерный компакт-диск12) Сетевые технологии: Compact Disk Read-Only Memory13) Океанография: Compact Disk With Read-only Memory14) Расширение файла: Compact Disk - Read Only Memory -
12 устройство
устройство
1) (действие) arrangement;
organization для устройства своих дел ≈ to settle one's affairs он занят устройством квартиры ≈ he is busy putting his apartment in order
2) (оборудование) equipment;
facilities мн.;
(механизм) device;
(приспособление) arrangement натяжное устройство ≈ strainer дымопоглощающее устройство ≈ smoke-consumer обслуживающее устройство ≈ server компьют. развертывающее устройство ≈ scanner тлв. предохранительное устройство ≈ safeguard поворотное устройство ≈ rotator телемеханическое устройство ≈ robot защитное устройство ≈ protector воспроизводящее устройство ≈ (видеомагнитофона) playback, reproducer интегрирующее устройство ≈ integrator извлекающее устройство ≈ extractor раздаточное устройство ≈ dispenser тех. сборочное устройство ≈ assembler отсасывающее устройство ≈ aspirator суммирующее устройство ≈ adder, totalizer соединительное устройство ≈ adapter собирающее устройство ≈ accumulator синхронизирующее устройство ≈ synchronizer моделирующее устройство ≈ simulator аварийное устройство ≈ jury-rig шифровальное устройство ≈ scrambler запоминающее устройство ≈ storage device, store копировальное устройство ≈ copier счетно-решающее устройство ≈ calculator, computer зажимное устройство ≈ clutch уплотняющее устройство ≈ obturator фотокопировальное устройство ≈ photocopier
3) (строй) structure;
(система) system политическое устройство ≈ political structure общественное устройство ≈ social order
4) (расположение) arrangement, lay-out удобное устройство квартиры ≈ good lay-out of the flatустройств|о - с.
1. (действие) arranging;
для ~а своих дел to see to one`s affairs;
2. (строй) system, set-up;
structure;
3. (конструкция) construction, design;
(планировка) arrangement, lay-out;
4. (механизм, сооружение) device, appliance, apparatus;
быстропечатающее ~ high-speed printer;
переговорное ~ intercom, walkie-talkie;
противоугонное ~ anti-theft device.Большой англо-русский и русско-английский словарь > устройство
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13 DCP
1) Общая лексика: Directorate Change Panel (SEIC), Dental Care Professional (dental nurses, hygienists, therapists and technicians)2) Компьютерная техника: Data Collection Processor, Distributive Collaboration and Prioritization, цифровой процессор обработки звука, digital sound processor3) Авиация: Discrete Coding Panel4) Спорт: Don't Count Points5) Военный термин: Damage Control Party, Damage Control Plate, Defense Civilian Personnel, Defense Cryptologic Program, Direct Combat Probability, Director of Civilian Personnel, Directorate of Civilian Personnel, Dolphin Communication Project, data collecting platform, decision coordination paper, defense capability in personnel, defense cooperation program, degree completion program, dental continuation pay, depth charge projector, design change proposal, development concept paper, disaster control plan, display control panel, division contract point6) Техника: 1, 3-dichloropropene, 2,4-dichlorophenol, design change package, digital clock pulse, digital computer programming, digital contour processing, document control procedure, direct control panel7) Сельское хозяйство: Dicalcium Phosphate, digestible crude protein8) Химия: dichloropropanol9) Математика: Differential Characteristic Probability10) Метеорология: Data Collection Package11) Юридический термин: delivered freight/carriage paid to (...)12) Астрономия: Direct Current Power system13) Биржевой термин: Defined Contribution Plan14) Музыка: Drum Corps Planet, Drums, Chicken, and Poop15) Политика: Democracy Cell Project16) Телекоммуникации: Digital Communications Protocol17) Сокращение: Decision Co-ordinating Paper (USA), Decision Coordinating Paper, Digital Communications Processor, Diploma in Clinical Pathology, Dual Circularly Polarized (antenna), Deputy Commissioner of Police (заместитель комиссара полиции; сокращение принято в Индии)18) Университет: Degree Confluence Project, Delta College Programming, Disabilities and Computing Program19) Физика: Dielectronic Core Polarization20) Физиология: dipeptidyl carboxypeptidase I21) Школьное выражение: Denver Cooperative Preschool22) Электроника: Direct Current Plasma, Direct Current Power23) Вычислительная техника: data communications processor, differential computing potentiometer, display control program, distributed communications processor, distributed component platform, Data Compression Protocol (Motorola)24) Литература: Distinguished Club Program25) Нефть: freight or carriage paid26) Иммунология: Disease Control Priorities27) Космонавтика: Data Collection Platform28) Фирменный знак: Derry City Productions, Diablo Custom Publishing, Die Cast Promotions, Disney Consumer Products29) Экология: Diversion Control Program, платформа для сбора данных30) Деловая лексика: Deferred Compensation Plan31) Глоссарий компании Сахалин Энерджи: предположения об изменениях в проекте (Design Change Proposal)32) Образование: Downtown College Prep33) Сетевые технологии: data communication processor, процессор передачи данных34) Полимеры: dicapryl phthalate, dicumyl peroxide, dicyclopentadiene, dicyclor hexyl phthalate35) Безопасность: Default Children Pids36) Расширение файла: Device Control Protocol, Data CodePage (OS/2), Device code page (OS/2), Digital Light Processing (TI), OS/2 device code page37) Пожарное дело: огнетушащий порошок (dry chemical powder)38) Фармация: Decentralized procedure39) Программное обеспечение: DCP Compression Protocol, Data Compression Protocol, Delphi Compiled Package, Digital Copy Permitted -
14 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
15 electronics
б) электронная аппаратура; электронные устройства- antenna-mounted electronics
- audio electronics
- automotive electronics
- baseband electronics
- bucket-brigade electronics
- communications electronics
- consumer electronics - display electronics
- embryonic electronics
- engineering electronics - geoscience electronics - household electronics
- industrial electronics
- integrated electronics
- integrated device electronics
- medical electronics
- microminiature electronics
- micromodule electronics
- microsystem electronics
- microwave electronics
- molecular electronics
- navigation electronics
- nuclear electronics
- one-particle electronics
- parametric electronics
- physical electronics
- polymer electronics
- quantum electronics
- ranging electronics
- record electronics
- replay electronics
- semiconductor electronics
- sensor electronics
- signal system playback electronics
- signal system record electronics
- solid-state electronics
- space electronics
- spin electronics
- superconductive electronics
- thin-film electronics
- transistor electronics
- two-dimensional electronics
- video electronics -
16 electronics
б) электронная аппаратура; электронные устройства•- antenna-mounted electronics
- audio electronics
- automotive electronics
- baseband electronics
- bucket-brigade electronics
- communications electronics
- consumer electronics
- cryogenic electronics
- digital electronics
- display electronics
- embryonic electronics
- engineering electronics
- enhanced integrated device electronics
- functional electronics
- geoscience electronics
- guidance and navigation electronics
- home electronics
- household electronics
- industrial electronics
- integrated device electronics
- integrated electronics
- medical electronics
- microminiature electronics
- micromodule electronics
- microsystem electronics
- microwave electronics
- molecular electronics
- navigation electronics
- nuclear electronics
- one-particle electronics
- parametric electronics
- physical electronics
- polymer electronics
- quantum electronics
- ranging electronics
- record electronics
- replay electronics
- semiconductor electronics
- sensor electronics
- signal system playback electronics
- signal system record electronics
- solid-state electronics
- space electronics
- spin electronics
- superconductive electronics
- thin-film electronics
- transistor electronics
- two-dimensional electronics
- video electronicsThe New English-Russian Dictionary of Radio-electronics > electronics
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17 CCD
1) см. charge-coupled device2) Consumer Computing Device - бытовое компьютерное устройствоАнгло-русский толковый словарь терминов и сокращений по ВТ, Интернету и программированию. > CCD
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18 footprint
•• * Актуальное слово footprint не совсем удачно отражено в большинстве переводных словарей: след, отпечаток – вот и все. Упущено значение, описываемое в American Heritage Dictionary как the surface space occupied by a structure or device: the footprint of a building; a microcomputer with a space-saving footprint... Видимо, для словарных целей это можно перевести как площадь/очертания в основании (в градостроении принят термин пятно застройки). В переводе второго примера вполне можно сказать микрокомпьютер, занимающий минимум места (компьютерный словарь ABBYY Lingvo дает вариант перевода опорная поверхность; площадь основания [ устройства]). Также из области компьютерной техники: memory footprint – занимаемый, требуемый объем памяти.
•• AHD дает еще два технических значения: 3. An area within which a spacecraft is supposed to land. 4. A designated area affected or covered by a device or phenomenon: the footprint of a communications satellite. В первом случае – ( расчетный) район посадки, а во втором можно, наверное, сказать зона охвата. В автомобильном контексте footprint – пятно контакта ( шины).
•• Очень часто это слово встречается в словосочетаниях ecological footprint и military footprint. В этих случаях оно довольно капризно в переводе.
•• Что касается ecological footprint, то, казалось бы, все просто – воздействие человека на природу или экологическое воздействие.
•• В переводе следующего примера такой вариант вполне приемлем:
•• Humanity’s use of natural resources, or Ecological Footprint, has exceeded the regenerative capacity of the Earth since the 1980s. The finding is outlined in a paper to be published this week in the journal Proceedings of the National Academy of Sciences.
•• Но оказывается, ecological footprint – это и количественный показатель. Две цитаты с экологических сайтов:
•• The ecological footprint is an accounting tool for ecological resources. Categories of human consumption are translated into areas of productive land required to provide resources and assimilate waste products. The ecological footprint is a measure of how sustainable our life-styles are.
•• Вторая цитата содержит конкретную величину:
•• The ecological footprint of the average Canadian adds up to 4.8 hectares. This is the total amount of land required for food, housing, transport, consumer goods and services.
•• Вариант коэффициент экологического воздействия не подходит, поскольку коэффициент, насколько я знаю, не измеряется в таких абсолютных мерах площади, как гектар. Возможно, стоит калькировать этот термин – экологический след, и на российских экологических сайтах это словосочетание встречается уже довольно часто.
•• В военной терминологии значение этого слова, по мнению специалистов, еще не устоялось – оно может означать район выпадения радиоактивных осадков, а также зона поражения, например, при разрыве снаряда. В ином употреблении это слово встречалось в высказываниях министра обороны США Рамсфелда, и, по-моему, можно говорить о появлении нового значения. Во всяком случае, для переводных словарей это интересно (в толковых словарях невключение этого значения может быть оправдано аргументом, что это просто метафорическое употребление слова). Несколько примеров.
•• Статья в International Herald Tribune называется A shrinking global footprint for US forces. Далее в тексте это слово не встречается, но первое предложение раскрывает смысл заголовка:
•• In the wake of war, the Pentagon is positioned to rethink where troops are based abroad as well as military priorities.
•• Две цитаты из газеты Сhristian Science Monitor:
•• 1. The Pentagon’s goal: shrink its footprint in foreign lands, but retain enough power and flexibility to defend American interests.
•• 2. With a bigger footprint in Iraq, the US would also gain greater access to a region where it has been relatively limited since the days of Iran’s pro-US Shah.
•• Как мне кажется, самым лучшим вариантом для перевода этого значения footprint было бы развертывание или присутствие.
•• Встречается и контекстуальное употребление, близкое к значению влияние:
•• Even while traveling in Europe and the Middle East ( nine countries in eight days), Rice’s footprint could be felt on decisionmaking back in Washington. (Chrisrtian Science Monitor) - Даже находясь в поездке по Европе и Ближнему Востоку, Райс оказывала сильное влияние на решения, принимаемые в Вашингтоне.
•• Но и здесь, пожалуй, может подойти присутствие: Присутствие Райс в процессе принятия решений ощущалось даже тогда, когда она разъезжала по Европе и Ближнему Востоку.
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19 direct marketing
марк. прямой маркетинг, директ-маркетинг, личный [персонализированный\] маркетинг (проведение маркетинговых исследований, продвижение и продажа товаров через создание и использование прямых связей между продавцом и потребителем; продавец или его агенты контактируют с потребителями путем личных встреч, обращений по телефону, по почте и т. д.)Syn:See:integrated direct marketing, direct marketing agency, request marketing, television marketing, direct mail marketing, catalogue marketing, telemarketing, database marketing, direct advertising, mass marketing, interactive marketing, action device, Farmer-to-Consumer Direct Marketing Act, ICC International Code of Direct Marketing, British Direct Marketing Association, Direct Marketing Association, Direct Marketing Educational Foundation, European Direct Marketing Association, Federation of European Direct Marketing, Caples award, personal sale
* * *
прямой маркетинг: реклама товаров, направленная непосредственно на конкретных потенциальных клиентов.* * *. . Словарь экономических терминов .* * *продажа товаров непосредственно потребителям, а не розничным продавцам: выполнение заказов по почте, торговля путем прямой рассылки рекламы, «холодный про-звон», торговля по телефонным заказам, торговля путем обхода домов и т. д. -
20 projective technique
мет., псих. проективный метод (исследования личности) (любой психологический тест, при котором информация о характере личности тестируемого получается посредством анализа его реакций на различные предметы и ситуации; метод реализуется созданием экспериментальной ситуации, допускающей множественность возможных интерпретаций при восприятии ее испытуемыми, причем за каждой интерпретацией вырисовывается уникальная система личностных смыслов и особенностей когнитивного стиля субъекта; метод часто используется при исследовании потребителей)Syn:See:
- 1
- 2
См. также в других словарях:
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